The Club has always sought to retain the unique image and character of The Championships and has successfully achieved this over many years by developing long-term mutually beneficial Official Supplier agreements with a range of blue-chip brands, as well as specifically not commercialising the Grounds overtly.
The income from the Official Suppliers is an important part of The Championships' surplus which goes back into the development of the game of tennis through The Lawn Tennis Association.
Official Suppliers provide goods and services, which are both essential for the staging of The Championships, and which meet the Club's objective of improving the quality of the service provided to the players, spectators, the media and the staff involved in organising and running the event.
Slazenger - Official Ball (1902)
Part of the longest partnership in sporting goods history, Slazenger has been the Official Supplier of tennis balls to The Championships since 1902.
Slazenger’s team of experts work alongside the top sports scientists at Loughborough University to guarantee The All England Lawn Tennis Club's high standards are adhered to.
Slazenger will supply 54,250 balls for this year's tournament, each of which will be tested for weight, bounce and compression.
Slazenger has reinforced its reputation in the tennis field with its dedication to cutting edge product design, commitment to youth development and endorsements of top international players such as Tim Henman.
Robinsons - Official Soft Drink (1935)
The Robinsons Squash we all know and love was born at The Championships in 1935 with the invention of our Lemon Barley Water to quench the thirst of all the players.
And we've been playing thirsty ever since, quenching the thirst of the millions of British families playing together every day.We're extremely proud to be a part of family life, and Wimbledon, to this day.
Each product in our great tasting range is made with real fruit juice and only the highest quality ingredients. There is something for everyone. That’s why the nation still loves the taste of Robinsons
IBM - Official Information Technology (1990)
For 26 years IBM has been supporting the All England Lawn Tennis Club and The Championships in its mission to be the premiere tennis tournament in the world.
We do that by continuously innovating, by not being afraid to demonstrate how technology can add to the fan experience while never detracting from it.
Speed of serve, real time match statistics provided to commentators and mobile and digital solutions; IBM helps bring The Championships to the world.
Lanson - Official Champagne (2001)
Very few Champagne Houses can trace their origins back to before the French revolution. Lanson is one such House, this Reims firm having been founded in 1760.
Today, Lanson remains an active, independent, family business. Its wines can be found on all five continents and Lanson is enjoyed in over 120 countries.
Champagne Lanson has been closely associated with Wimbledon since 1977, and in recent years was selected as the Official Supplier of Champagne to The Championships. Champagne Lanson, available in all the nine bars and hospitality marquees in the grounds, has thus become very much a part of the "Wimbledon experience".
Ralph Lauren - Official Outfitter (2006)
Polo Ralph Lauren is the first designer in the history of The Championships to partner with The All England Lawn Tennis Club and outfit all Wimbledon on-court officials.
Launched in 2006, the uniforms for chair and line umpires feature classic navy blazers and cream-coloured trousers. Ball persons are outfitted in signature navy polos and sporty skirts or shorts. The Polo-designed uniforms, accented in the Club's official colours of purple and green, recall an era of elegance in tennis and uphold the traditions of the institution of Wimbledon.
Polo Ralph Lauren introduces the Wimbledon Collection of casual yet elegant sportswear for men, women and children. The Polo Ralph Lauren Wimbledon Collection is available at Ralph Lauren stores, The Centre Court Shop (Wimbledon), exclusive fashion stores and polo.com.
HSBC - Official Bank (2008)
At The Championships, HSBC is responsible for providing the onsite banking services for the players, public and retailers.
HSBC is also delighted to sponsor The HSBC Road to Wimbledon National 14 & Under Challenge. The UK's largest national junior grass court tournament continues to grow from strength to strength and has become a much anticipated fixture in the junior tennis calendar. Some 20,000 boys and girls from all over Britain have set out this summer in pursuit of their Wimbledon dream. They are competing for the chance to play in the National Finals to be held at Roehampton in August.
HSBC is one of the largest banking and financial services organisations in the world, serving over 100 million customers worldwide through some 8,000 offices in 88 countries.
Evian - Official Water (2008)
While Evian's purity makes it the natural choice for the tennis stars hoping to be victorious on Centre Court, its refined style will help ensure spectators stay refreshed to enjoy their unforgettable experience at the summer's most glamorous sporting event.
With both purity and style it's no wonder that Evian has been chosen as the Official Water of The Championships, Wimbledon.
Lavazza - Official Coffee (2011)
Lavazza is proud to spread the quality and aroma of Italian espresso throughout The Championships. The strength of our experience, the use of the finest raw materials and advanced technological resources has made Lavazza a leader in this industry in the coffee market.
We offer a top-quality product to consumers worldwide. The distinctive values of the Lavazza brand are quality and innovation while respecting tradition that stems from Luigi Lavazza, who invented the concept of the coffee blend.
Lavazza is represented around the world in each and every distribution channel always using outstanding creativity and image to set it apart.
For more information please visit our official website.
Stella Artois - Official Beer (2014)
Stella Artois, the UK’s favourite premium beer brand*, is proud to be the official beer of Wimbledon.
Our beer is brewed to 4.8% ABV and has a pleasantly distinct, crisp and slightly bitter taste. Stella Artois should be perfectly served in the Chalice, designed to deliver a superior beer experience.
Stella Artois was originally brewed in Leuven, Belgium as a Christmas beer and has grown to become a global brand. "Stella," Latin for star, refers to the brightly shining Christmas Star. "Artois" acknowledges Sebastian Artois, the master brewer and owner of the brewery.
*Ipsos Brand Performance Tracker, June 2013
Jaguar Land Rover - Official Car (2015)
Jaguar and Land Rover will supply 170 luxury and high performance vehicles to support tournament operations. The new Jaguar XE and XF, as well as successful XF Sportbrake and XJ models will be seen in London at this year’s Championships.
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: “Wimbledon is a British icon, which is recognised globally as the pinnacle of international sport. There’s no other event like it.
“The tournament captures our imagination in different ways. For some it’s the feeling of summer, but for others it’s British sport at its best. We’re very excited to be working with The All England Lawn Tennis & Croquet Club to establish our new partnership and celebrate what makes Wimbledon so special.”
Häagen-Dazs - Official Ice Cream (2016)
Since 1961, Häagen-Dazs has been making ice cream like no other. The vision of our founder Reuben Mattus was to make the best tasting ice cream in the world using only the highest quality ingredients.
Every Häagen-Dazs flavour is created from a base of 100% real milk & cream, free-range egg yolks and contains a minimal amount of air to create the perfect texture.
Häagen-Dazs is proud to be the Official Ice Cream of Wimbledon. As the luxury ice cream brand of choice for both Wimbledon and British Tennis, there’s no better way to indulge yourself whilst enjoying moments of sporting greatness on the court!
Pimm's - Official Partner (2017)
Pimm’s is proud to be a partner of Wimbledon.
The original Pimm’s No.1 Cup is a gin-based spirit with a fruity flavour, made from a secret recipe infusing gin with a delicate combination of herbal botanicals, caramelised orange and warm spices.
Established in 1840 by James Pimm in his famous Oyster Bar in London, Pimm’s and the accompanying phrase ‘Pimm’s O’Clock’ have become icons of British summertime, just like Wimbledon.
